23 videocassettes of 23 (u-matic) : sd., col.; 3/4 in.
Summary
Television advertisements targeting the African-American consumer that aired in 1982 and last less than one minute. Advertisers are American Telephone and Telegraph Company (featuring James Van Der Zee and Ossie Davis), Anheuser-Busch, Bristol-Myers Company, Burger King Corporation, Campbell Soup Company, Carson Products Company, Conrad's Hair Design, Dance Theatre of Harlem, General Foods Corporation (featuring Bill Cosby), Gillette Company, Heublein, Illinois Bell Telephone Company, Kentucky Fried Chicken (featuring Maurice Hines and Willie Wilson), MCI Communications Company, McDonald's Corporation, Paramount Pictures Corporation (featuring Richard Gere and Debra Winger), Pepsi-Cola Company, Pizza Hut, Procter & Gamble Company, Schering-Plough Corporation, Shubert Organization, Stroh Brewery Company (featuring Tommy James and the Shondells, the Average White Band, Kool and the Gang and the Four Tops), TDK Electronics (featuring Stevie Wonder), Warner-Lambert Company, Welch's, Westinghouse Electric Corporation, Winston-Salem Chronicle, Uncle Ben's and United States Marine Corps (featuring Charles Bolden). Some of these entries did not receive awards.
Donor/Sponsor
Schomburg NEH Automated Access to Special Collections Project.