Research Catalog

Details

Additional authors

1. Ainge, Danny.
2. Baker, Anita.
3. Barkley, Charles, 1963-
4. Bo Diddley, 1928-2008.
5. Carter, Betty, 1930-1998.
6. Cosby, Bill, 1937-
7. Dee, Kool Moe.
8. Durán, Roberto.
9. Hearns, Thomas.
10. Jackson, Bo, 1962-
11. Johnson, Earvin, 1959-
12. King, B. B.
13. Leonard, Sugar Ray, 1956-
14. Mann, Charles, 1961-
15. Riley, Pat.
16. Sinbad.
17. Wilkins, Dominique.
18. Anheuser-Busch, inc.
19. Campbell Soup Company.
20. Coca-Cola Company.
21. Gillette Company.
22. McDonald's Corporation.
23. Nike (Firm)
24. Pepsi-Cola Company.
25. RCA Records.
26. Reebok International Ltd.
27. Soft Sheen Products.
28. CEBA Collection.

Found in

1. (CstRLIN)NYPW088000003-a

Description

1. 16 videocassettes of 16 (U-matic) : sd., col.; 3/4 in.

Summary

1. Television advertisements featuring black celebrities, targeting the African-American consumer that aired in 1989. Advertisers are Anheuser-Busch (featuring Sugar Ray Leonard, Thomas Hearns and Roberto Duran), Campbell Soup Company (featuring Charles Mann), Coca-Cola Company (featuring Betty Carter, Bill Cosby, Dominique Wilkins and Sinbad), Gillette Company (featuring Charles Barkley), McDonald's Corporation (featuring Sinbad, B.B. King and the Mac Band), Nike (featuring Bo Jackson, Bo Diddley and others), Pepsi-Cola Company (featuring Magic Johnson), RCA Records (featuring Kool Moe Dee), Reebok International (featuring Dominique Wilkins, Danny Ainge, Pat Riley and others) and Soft Sheet Products (featuring Anita Baker). Not all entries received awards.

Donor/Sponsor

1. Schomburg NEH Automated Access to Special Collections Project.

Subject

1. Advertising > Beer > United States
2. Advertising > Beverages > United States
3. Advertising > Food service > United States
4. Advertising > Food > United States
5. African Americans > Health and hygiene
6. Hairdressing of African Americans
7. Sneakers
8. Sound recordings > United States
9. Advertising > United States
10. African American consumers
11. Broadcast advertising > United States
12. Television advertising > Awards > United States
13. Television broadcasting > United States > Awards

Genre/Form

1. Advertising.
2. Commercials.

Call number

1. Sc CR92.028

Note

1. Title devised; based on information in 1990 CEBA Exhibit Journal.
2. CEBA Awards is an annual competition sponsored by the World Institute of Black Communications, inc.

Linking entry (note)

1. Forms part of the CEBA Collection.

Author

1. World Institute of Black Communications.

Title

1. [1990 CEBA Awards. Category 24] [videorecording] : [commercial product messages, black celebrity spokesperson].

Imprint

1. United States : [various stations], 1989.

Linking entry

1. Forms part of the CEBA Collection.

Finding aids

1. Item level.

Connect to:

1. Request Access to Schomburg Moving Images and Recorded Sound

Added author

1. Ainge, Danny.
2. Baker, Anita.
3. Barkley, Charles, 1963-
4. Bo Diddley, 1928-2008.
5. Carter, Betty, 1930-1998.
6. Cosby, Bill, 1937-
7. Dee, Kool Moe.
8. Durán, Roberto.
9. Hearns, Thomas.
10. Jackson, Bo, 1962-
11. Johnson, Earvin, 1959-
12. King, B. B.
13. Leonard, Sugar Ray, 1956-
14. Mann, Charles, 1961-
15. Riley, Pat.
16. Sinbad.
17. Wilkins, Dominique.
18. Anheuser-Busch, inc.
19. Campbell Soup Company.
20. Coca-Cola Company.
21. Gillette Company.
22. McDonald's Corporation.
23. Nike (Firm)
24. Pepsi-Cola Company.
25. RCA Records.
26. Reebok International Ltd.
27. Soft Sheen Products.
28. CEBA Collection.

Found in:

1. (CstRLIN)NYPW088000003-a

Research call number

1. Sc CR92.028 Originals in Sc Visual VRB 1398-1413. Use preservation copy in Sc Visual VRA-21