Social responsibility in marketing : a proactive and profitable marketing management strategy
- Title
- Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli.
- Published by
- Westport, Conn. : Quorum Books, 1992.
- Author
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Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatBook/Text | AccessRequest in advance | Call numberJBD 92-1470 | Item locationOffsite |
Details
- Description
- 198 p. : ill.; 22 cm.
- Subject
- Call number
- JBD 92-1470
- Bibliography (note)
- Includes bibliographical references (p. [187]-194) and index.
- Author
- Samli, A. Coskun.
- Title
- Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli.
- Imprint
- Westport, Conn. : Quorum Books, 1992.
- Bibliography
- Includes bibliographical references (p. [187]-194) and index.
- LCCN
- 92009810
- ISBN
- 0899306284 (alk. paper)
- Research call number
- JBD 92-1470