Research Catalog

Social responsibility in marketing : a proactive and profitable marketing management strategy

Title
  1. Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli.
Published by
  1. Westport, Conn. : Quorum Books, 1992.
Author
  1. Samli, A. Coskun.

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Details

Description
  1. 198 p. : ill.; 22 cm.
Subject
  1. Marketing > Social aspects
  2. Green marketing > Management
  3. Marketing > Management
  4. Social responsibility of business
Call number
  1. JBD 92-1470
Bibliography (note)
  1. Includes bibliographical references (p. [187]-194) and index.
Author
  1. Samli, A. Coskun.
Title
  1. Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli.
Imprint
  1. Westport, Conn. : Quorum Books, 1992.
Bibliography
  1. Includes bibliographical references (p. [187]-194) and index.
LCCN
  1. 92009810
ISBN
  1. 0899306284 (alk. paper)
Research call number
  1. JBD 92-1470
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