Research Catalog

Doing well while doing good : the marketing link between business & nonprofit causes

Title
  1. Doing well while doing good : the marketing link between business & nonprofit causes / L. Lawrence Embley.
Published by
  1. Englewood Cliffs, NJ : Prentice Hall, 1993.
Author
  1. Embley, L. Lawrence.

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Details

Description
  1. xix, 252 p. : ill.; 24 cm.
Subject
  1. Corporations > Charitable contributions > United States
  2. Marketing > United States
  3. Nonprofit organizations > United States > Marketing
  4. Social responsibility of business > United States
  5. Corporations > United States > Charitable contributions
Call number
  1. JBE 93-175
Note
  1. Includes index.
Author
  1. Embley, L. Lawrence.
Title
  1. Doing well while doing good : the marketing link between business & nonprofit causes / L. Lawrence Embley.
Imprint
  1. Englewood Cliffs, NJ : Prentice Hall, 1993.
Edition
  1. 1st ed.
LCCN
  1. 92030234
ISBN
  1. 0132198746 : $24.95
Research call number
  1. JBE 93-175
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