Research Catalog

Classic failures in product marketing : marketing principles violations and how to avoid them

Title
  1. Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon.
Published by
  1. Lincolnwood, Ill., USA : NTC Business Books, 1992.
Author
  1. Hendon, Donald W.

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Details

Description
  1. 205 p.; 23 cm.
Subject
  1. Product management
  2. Business failures > United States
  3. Marketing > United States
  4. New products > United States
Call number
  1. JBE 93-695
Note
  1. Originally published: New York : Quorum Books, 1989.
Bibliography (note)
  1. Includes bibliographical references and indexes.
Author
  1. Hendon, Donald W.
Title
  1. Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon.
Imprint
  1. Lincolnwood, Ill., USA : NTC Business Books, 1992.
Bibliography
  1. Includes bibliographical references and indexes.
LCCN
  1. 92001183
ISBN
  1. 0844234583
Research call number
  1. JBE 93-695
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