Research Catalog

Details

Additional authors

1. Cilento, Wayne
2. Alper, Jud.
3. Ipiotis, Celia.
4. Low, Betty.
5. Bush, Jeffrey C.
6. ARC Videodance (Firm)

Description

1. 1 videocassette (U-matic, NTSC) (28 min.) : sd., col.; 3/4 in.

Summary

1. Advertising executive Jud Alper and dancer/choreographer Wayne Cilento discuss various aspects of using dance in commercials. Topics include how the advertising agency decides to use dance in a commercial, how a choreographer and dancers are selected, the creative role played by the choreographer, and the lessons an artist can learn from working on commercials. Betty Low's commentary Esoterica balletica describes Edgar Degas' documentation of dancers at the Paris Opéra.

Series statement

1. Eye on dance ; 46

Subject

1. Degas, Edgar, 1834-1917
2. Television > Dance on television and film
3. Television > Eye on dance
4. Dance in advertising
5. Dancers > Employment
6. Television advertising
7. Television > Esoterica balletica

Call number

1. *MGZIC 9-2834

Note

1. Produced by ARC Videodance as part of the television series Eye on dance. Recorded on March 15, 1982 at Arc Video Studio, New York. Telecast on March 22, 1982. Producers: Celia Ipiotis and Jeff Bush. [Video] director: Richard Sheridan. Program director: Celia Ipiotis. Technical director: Jeff Bush. Host: Celia Ipiotis.

Title

1. Dance on television and film: Dancing in commercials [videorecording]

Imprint

1. 1982.

Series

1. Eye on dance ; 46

Local subject

1. Television. Dance on television and film.
2. Television advertising.
3. Dance in advertising.

Local subject

1. Television. Esoterica balletica.
2. Television. Eye on dance.

Added author

1. Cilento, Wayne, interviewee.
2. Alper, Jud. Interviewee
3. Ipiotis, Celia. Host. Producer. Director
4. Low, Betty. Commentator
5. Bush, Jeffrey C. Producer
6. ARC Videodance (Firm)

Research call number

1. *MGZIC 9-2834