Research Catalog

Emotional decisions : tradeoff difficulty and coping in consumer choice

Title
  1. Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Bettman, and John W. Payne.
Published by
  1. Chicago, IL : University of Chicago Press, c2001.
Author
  1. Luce, Mary Frances, 1967-

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Details

Additional authors
  1. Bettman, James R.
  2. Payne, John W.
Description
  1. 209 p. : ill.; 23 cm.
Series statement
  1. Monographs of the Journal of consumer research ; no. 1
Subject
  1. Consumer behavior
  2. Risk-taking (Psychology)
  3. Consumers' preferences > Econometric models
Call number
  1. JBE 01-2437
Bibliography (note)
  1. Includes bibliographical references (p. [182]-209).
Author
  1. Luce, Mary Frances, 1967-
Title
  1. Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Bettman, and John W. Payne.
Imprint
  1. Chicago, IL : University of Chicago Press, c2001.
Series
  1. Monographs of the Journal of consumer research ; no. 1
Bibliography
  1. Includes bibliographical references (p. [182]-209).
Added author
  1. Bettman, James R.
  2. Payne, John W.
Research call number
  1. JBE 01-2437
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