Research Catalog

Details

Additional authors

1. Löffler, Alicia.
2. Kellogg Center for Biotechnology.

Description

1. xiii, 264 p. : ill.; 23 cm.

Subject

1. Biotechnology > organization & administration
2. Technology, Pharmaceutical
3. Biotechnology > economics
4. Biotechnology industries
5. Biomedical Technology

Contents

1. Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.].

Call number

1. JSE 05-1100

Bibliography (note)

1. Includes bibliographical references and index.

Title

1. Kellogg on biotechnology : thriving through integration / edited by Alicia Löffler.

Imprint

1. Evanston, Ill. : Northwestern University Press : Kellogg School of Management ; London : Kogan Page, c2005.

Bibliography

1. Includes bibliographical references and index.

Connect to:

1. Table of contents

Added author

1. Löffler, Alicia.
2. Kellogg Center for Biotechnology.

LCCN

1. 2004029045

ISBN

1. 0810122278 (pbk. : alk. paper)
2. 0749443987

Research call number

1. JSE 05-1100