Research Catalog

The gender effect : capitalism, feminism, and the corporate politics of development

Title
  1. The gender effect : capitalism, feminism, and the corporate politics of development / Kathryn Moeller.
Published by
  1. Oakland, California : University of California Press, [2018]
Author
  1. Moeller, Kathryn

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FormatBook/TextAccessUse in libraryCall numberJFE 18-9598Item locationSchwarzman Building - Main Reading Room 315

Details

Description
  1. xxiii, 292 pages : illustrations; 23 cm
Summary
  1. "How and why are U.S. transnational corporations investing in the lives, educations, and futures of poor, racialized girls and women in the Global South? Is it a solution to ending poverty? Or is it a pursuit of economic growth and corporate profit? Drawing on more than a decade of research in the United States and Brazil, this book focuses on how the philanthropic, social responsibility, and business practices of various corporations use a logic of development that positions girls and women as instruments of poverty alleviation and new frontiers for capitalist accumulation. Using the Girl Effect, the philanthropic brand of Nike, Inc., as a central case study, the book examines how these corporations seek to address the problems of gendered poverty and inequality, yet do so using an instrumental logic that shifts the burden of development onto girls and women without transforming the structural conditions that produce poverty. These practices, in turn, enable corporations to expand their legitimacy, authority, and reach while sidestepping contradictions in their business practices that often exacerbate conditions of vulnerability for girls and women. With a keen eye towards justice, author Kathryn Moeller concludes that these corporatized development practices de-politicize girls' and women's demands for fair labor practices and a just global economy."--Provided by publisher.
Subject
  1. Girl Effect (Organization)
  2. Nike (Firm)
  3. Corporations > Charitable contributions > Case studies
  4. Corporate image > Management
  5. Young women > Services for > Developing countries
  6. Poor girls > Services for > Developing countries
  7. Corporations > Charitable contributions
  8. Young women > Services for
  9. Developing countries
Genre/Form
  1. Case studies.
Contents
  1. Introduction : corporatized development -- The girl effect as apparatus -- The historical rise of the girl effect -- The spectacle of empowering girls and women -- Searching for third world potential -- Proving the girl effect -- Negotiating corporatized development -- Conclusion : accelerating and freeing the girl effect.
Call number
  1. JFE 18-9598
Bibliography (note)
  1. Includes bibliographical references (pages 210-282) and index.
Author
  1. Moeller, Kathryn, author.
Title
  1. The gender effect : capitalism, feminism, and the corporate politics of development / Kathryn Moeller.
Publisher
  1. Oakland, California : University of California Press, [2018]
Type of content
  1. text
Type of medium
  1. unmediated
Type of carrier
  1. volume
Bibliography
  1. Includes bibliographical references (pages 210-282) and index.
Other form:
  1. Online version: Moeller, Kathryn. Girl Effect. Oakland, California : University of California Press, [2018] 9780520961623 (DLC) 2017033180
LCCN
  1. 2017027256
Other standard identifier
  1. 40027983290
  2. 99976147170
ISBN
  1. 9780520286382 (hardcover ; alkaline paper)
  2. 0520286383 (hardcover ; alkaline paper)
  3. 9780520286399 (paperback ; alkaline paper)
  4. 0520286391 (paperback ; alkaline paper)
Research call number
  1. JFE 18-9598
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