Research Catalog

Details

Description

1. xxix, 635 pages; 25 cm.

Series statement

1. Always learning

Uniform title

1. Always learning.

Subject

1. Technological innovations > Management
2. Industrial management
3. Product management
4. Produktentwicklung
5. Innovationsmanagement

Contents

1. Preface -- Acknowledgements -- Plan of the book -- Innovation management -- Innovation management : an introduction -- National systems of innovation and entrepreneurship -- Technology diffusion and markets -- Managing innovation within firms -- Operations and process innovation -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing r&d projects -- Open innovation and technology transfer -- Business models -- Product and brand strategy -- New product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process -- References -- Further reading -- Index.

Owning institution

1. Columbia University Libraries

Note

1. Revised edition of the author's Innovation management and new product development, 2012.

Bibliography (note)

1. Includes bibliographical references and index.