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Research Catalog

Strategic marketing for nonprofit organizations

Title
  1. Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Published by
  1. Englewood Cliffs, N.J. : Prentice-Hall, [1987], ©1987.
Author
  1. Kotler, Philip.

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Details

Additional authors
  1. Andreasen, Alan R., 1934-
Description
  1. xvi, 670 pages : illustrations; 24 cm.
Series statement
  1. The Prentice-Hall series in marketing
Uniform title
  1. Prentice-Hall series in marketing.
Subject
  1. Nonprofit organizations > Marketing
  2. Nonprofit organizations > United States > Marketing > Case studies
  3. Financial Management
  4. Marketing of Health Services
  5. Organizations, Nonprofit
  6. Social Control, Formal
  7. Public Relations
  8. Planning Techniques
  9. United States
Genre/Form
  1. Case Reports.
Owning institution
  1. Columbia University Libraries
Note
  1. Rev. ed. of: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982.
Bibliography (note)
  1. Includes bibliographies and indexes.