Competitive strategies in the pharmaceutical industry
- Title
- Competitive strategies in the pharmaceutical industry / edited by Robert B. Helms.
- Published by
- Washington, D.C. : AEI Press, 1996.
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Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatText | AccessRequest in advance | Call numberHD9665.5 .C66 1996 | Item locationOff-site |
Details
- Additional authors
- Description
- xviii, 376 pages : illustrations; 24 cm
- Summary
- The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most products - even though new technologies have increased both the cost and the medical attractiveness of those products.
- Managers of government and private health care programs are looking for new ways to reduce the cost of drug benefits, while company R&D managers are seeking ways to speed the regulatory process and develop new markets to cover the increasing cost of research. This volume examines various aspects of the continuing policy dispute and offers several views on the future of the pharmaceutical industry.
- Subject
- Contents
- 1. Introduction / Robert B. Helms -- 2. Generics and the Producer Price Index for Pharmaceuticals / Zvi Griliches and Iain M. Cockburn -- 3. An Updated and Extended Study of the Price Growth of Prescription Pharmaceutical Preparations / Ernst R. Berndt and Paul E. Greenberg -- 4. Measuring Quality Change in the Market for Anti-Ulcer Drugs / Valerie Y. Suslow -- Commentary / James H. Sinclair, Joseph M. Jadlow and David I. Kass -- 5. The Uses and Abuses of International Price Comparisons / Patricia M. Danzon -- 6. Industrial Policy and International Competitiveness in the Pharmaceutical Industry / Lacy Glenn Thomas III -- 7. R&D Productivity and Global Market Share in the Pharmaceutical Industry / Donald L. Alexander -- Commentary / Robert Rogowsky, Jonathan Ratner and W. Brian Healy -- 8. The Determinants of Research Productivity in Ethical Drug Discovery / Rebecca Henderson and Iain M. Cockburn --
- 9. Prospects for Returns to Pharmaceutical R&D under Health Care Reform / Henry G. Grabowski and John M. Vernon -- 10. Measuring Pharmaceutical Industry Risk and the Cost of Capital / Stewart C. Myers and Lakshmi Shyam-Sunder -- 11. The Effects of Research and Promotion on Rates of Return / Kenneth W. Clarkson -- Commentary / Frederic M. Scherer and William S. Comanor -- 12. New Uses for Old Drugs / J. Howard Beales III -- 13. The Leverage Principle in FDA's Regulation of Information / John E. Calfee -- 14. Costs and Benefits of Cost-Benefit Analysis in Pharmaceutical Promotion and Utilization Decisions / Ronald W. Hansen -- Commentary / William C. MacLeod, Pauline M. Ippolito and Jeffrey S. McCombs -- Commentary / Robert B. Helms, Frederic M. Scherer, Peter Barton Hutt and Claude E. Barfield.
- Owning institution
- Columbia University Libraries
- Bibliography (note)
- Includes bibliographical references and index.