Research Catalog

Details

Description

1. xxii, 218 pages : illustrations; 23 cm.

Summary

1. "In an easy-to-follow format, Reiss introduces a real Challenge faced by a nonprofit, guides readers through the steps the organization took in developing a Plan to meet the challenge, and then presents the Result of the organization's plan. The book offers accessible, adaptable strategies for dealing with a broad spectrum of nonprofit concerns, such as increasing attendance at special events, stepping up board involvement in fundraising, and handling negative press.
2. Throughout the book, Reiss poses the practical questions readers need to answer in order to apply the case study strategies to their own organizations' experience."--BOOK JACKET.

Series statement

1. The Jossey-Bass nonprofit and public management series

Uniform title

1. Jossey-Bass nonprofit and public management series.

Subject

1. Fund raising > United States
2. Nonprofit organizations > United States > Management
3. Nonprofit organizations > United States > Finance

Contents

1. Ch. 1. Getting Your Message Heard. 1. A Tearful Reminder: Developing Potent Messages That Articulate Your Case. 2. In Him We Trust: Leveraging Key Relationships. 3. The Power of the Press: Launching Effective Advocacy Campaigns. 4. I've Heard That Song Before: Reinforcing Familiar Images. 5. Gorillas in Your Midst: Developing Market Strategies to Kick Off New Activities. 6. Cost Efficiency: Financing Major Promotional Campaigns with Pro Bono Support. 7. The Times Is Hard: When Good Publicity Isn't Good Enough -- Ch. 2. Making Your Event Special. 1. The Big Picture: Capitalizing on Celebrity Involvement. 2. Shall We Dance?: Involving College Students as Fundraisers. 3. The Pig That Saved the Y: Finding Funding Events to Meet an Immediate Need. 4. Seeing Is Believing: Choosing Event Sites. 5. Hitting the Target: Refocusing Events to Promote Priorities. 6. Site Specific: Raising Consciousness While Raising Funds.
2. 7. The Eventful Campaign: Using Special Events to Provide Visibility. 8. When Ladies Lunch: Choosing Social Events That Reflect Organizational Identity. 9. The Main Event: Planning Innovative Affairs -- Ch. 3. Asking for Money. 1. You're the Top: Moving Major Donors Up to New Funding Heights. 2. Pitching for a Cause: Letting Celebrities Determine Their Involvement in Fund Drives. 3. The Big Bang: Shifting Stalled Funding Efforts into Overdrive. 4. A Joint Effort: Developing Cooperative Funding Events. 5. The First Million: Responding to Challenging Opportunities. 6. The Giving Plan: Reanimating Dormant Planned Giving Programs. 7. Insider Trading: Sharing Insider Information with Major Donors -- Ch. 4. Involving Your Board and Reaching Your Audiences. 1. High Stakes: Involving the Board and Key Supporters at Critical Moments. 2. A Change Is for the Best: Revamping the Board. 3. Silence Is Golden - at Times: Raising Big Dollars Before Going Public.
3. 4. Red Alert: Keeping Board Meetings on Track. 5. Reader's Choice: Changing Program Formats for Better Results. 6. Reach of Promise: Expanding Programs to Reach Expanding Audiences. 7. Chicken Crossing? Getting Members to Read and Respond to Key Messages -- Ch. 5. Pursuing the Corporate Dollar. 1. Log Cabin Fever: Making Corporate Matches That Fit. 2. The Right Relationship: Developing Sponsor Guidelines. 3. In Union There Are Sponsorships: Boosting Sponsorship Through Partnerships. 4. To Market We Will Go: Replacing Lost Corporate Sponsors. 5. Points of Sale: Developing Beneficial Corporate Partnerships -- Ch. 6. Employing a Businesslike Approach. 1. Doing It Your Way: Taking On Challenging Programs. 2. Cheaper by the Dozen: Cutting Costs Through Cooperative Activities. 3. Sweet Buy and Buy: Developing Mail Order Businesses. 4. Thought for Food: Getting People You Help to Help You. 5. The Yearn to Earn: Developing Earned Income Programs --
4. Ch. 7. Maximizing Your Grassroots Potential. 1. Closer Than You Think: Soliciting Funds from Program Participants. 2. Think Small: Merging Expertise with Local Enthusiasm. 3. Game, Set, Match: Turning Funding Concepts into Reality. 4. Whatever You Do, Don't Ask for Money: Requesting In-Kind Support. 5. Fathering Your Nest: Involving Target Audiences. 6. Reading the Riot Act: Developing Programs Through Grassroots Involvement.

Owning institution

1. Columbia University Libraries