Research Catalog

Marketing health behavior : principles, techniques, and applications

Title
  1. Marketing health behavior : principles, techniques, and applications / edited by Lee W. Frederiksen, Laura J. Solomon, and Kathleen A. Brehony.
Published by
  1. New York : Plenum Press, c1984.

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FormatBook/TextAccessRequest in advanceCall numberRA427 M34 1984Item locationOff-site

Details

Additional authors
  1. Frederiksen, Lee W.
  2. Solomon, Laura J.
  3. Brehony, Kathleen A.
Description
  1. xi, 200 p. : ill.; 24 cm.
Subject
  1. Preventive health services > Marketing
  2. Health education > Marketing
  3. Marketing > Social aspects
  4. Medicine and psychology
  5. Marketing of Health Services
  6. Preventive Health Services
  7. Health Education
  8. Socioeconomic Factors
Owning institution
  1. Columbia University Libraries
Bibliography (note)
  1. Includes bibliographical references and index.