Research Catalog

Kellogg on biotechnology : thriving through integration

Title
  1. Kellogg on biotechnology : thriving through integration / edited by Alicia Löffler.
Published by
  1. Evanston, Ill. : Northwestern University Press ; London : Kogan Page, 2005.

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Details

Additional authors
  1. Löffler, Alicia.
  2. Kellogg Center for Biotechnology.
Description
  1. xviii, 264 pages : illustrations; 23 cm
Subject
  1. Biotechnology > economics
  2. Biomedical Technology
  3. Technology, Pharmaceutical
  4. Biotechnology industries
  5. Biotechnology > organization & administration
Contents
  1. Preface / Alicia Loffler -- Pt. I. Emerging technologies : the fuel of biotechnology -- 1. Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- 2. Pharmacogenomics : overcoming the hurdles to adoption / Janette Chung, Peggy Mathias and Rebecca Wildman -- 3. Nanobiotechnology : applications and commercialization strategies / Badri Amurthur, Barry Grant, Markus Hildinger, Eric Hyllengren, Mohammed Ladha, Michael Masters, Daniel Shuffrin and Jing Ye -- Pt. II. The business of science : enhancing the value of the innovations through the perfect business model -- 4. Sustaining platforms / Erich Hoefer, Sriram Jambunathan, Anne Tse and Mariona Vincens -- 5. Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief and Jeanne Lukacek -- Pt. III. The home stretch : commercializing and capturing the value of the innovation -- 6. Biologics manufacturing : the make or buy decision / Anurag Bagaria -- 7. Pharming factories / Andrew Ingley, James Pavlik and Ty Smith -- 8. The role of marketing / Dario Benavides, Lanier Coles, Gary Dulaney, Vanessa Rath and Carla Yarger -- 9. To DTC or not to DTC : direct-to-consumer marketing in medical devices / Roy Katz, Edna Lazar, Christopher Pfaff and Thomas Walsh -- 10. The forgotten issue : reimbursement in biotechnology / Raj Changrani, William Gangi, Alice Manard, Seung Sohn and Steven Stark.
Owning institution
  1. Columbia University Libraries
Bibliography (note)
  1. Includes bibliographical references and index.