Research Catalog

Political marketing in India

Title
  1. Political marketing in India / Arun Kumar ; foreword by Prem Kumar Dhumal.
Published by
  1. New Delhi : Regal Publications, c2009.
Author
  1. Kumar, Arun (Kumar Sharma)

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FormatBook/TextAccessUse in libraryCall numberJF2112.C3 K86 2009Item locationOff-site

Details

Description
  1. xxi, 397 p. : ill.; 23 cm.
Subject
  1. Campaign management > India
  2. Political campaigns > India
  3. Marketing > Political aspects > India
  4. Wahlkampf
  5. Marketing
  6. Indien
Owning institution
  1. Columbia University Libraries
Note
  1. Includes index.
Bibliography (note)
  1. Includes bibliographical references (p. [378]-393).