Research Catalog

Vision aids in America : a social history of eyewear and sight correction since 1900 / Kerry Segrave.

Title
  1. Vision aids in America : a social history of eyewear and sight correction since 1900 / Kerry Segrave.
Published by
  1. Jefferson, N.C. : McFarland, c2011.
Author
  1. Segrave, Kerry, 1944-

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FormatTextAccessRequest in advanceCall numberHD9707.U62 S44 2011Item locationOff-site

Details

Description
  1. v, 212 p. : ill.; 23 cm.
Summary
  1. "This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
Subject
  1. Eyeglass frame industry > United States
  2. Eyeglasses, Protective > United States
  3. Ophthalmic lenses > United States
  4. Optical trade > United States
Contents
  1. The years prior to 1900 -- Medical advice, lore and oddities -- Children and the needy -- Fashion and style -- Marketing -- Women -- Image, psychology, experiments -- Statistics -- Optometry laws -- Price-fixing, scams, retailing -- Contact lens -- Sunglasses.
Owning institution
  1. Columbia University Libraries
Bibliography (note)
  1. Includes bibliographical references and index.