Research Catalog

Business model generation : a handbook for visionaries, game changers, and challengers

Title
  1. Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
Published by
  1. Hoboken, NJ : Wiley, [2010], ©2010.
Author
  1. Osterwalder, Alexander.

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Details

Additional authors
  1. Pigneur, Yves.
  2. Clark, Tim, 1956-
Description
  1. 278 pages : illustrations (some color); 19 x 25 cm
Summary
  1. Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Subject
  1. Business planning
  2. New business enterprises
  3. Strategic planning
  4. Innovationsmanagement
  5. Business and Management
Contents
  1. 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Owning institution
  1. Columbia University Libraries
Bibliography (note)
  1. Includes bibliographical references (p. 278).