Research Catalog

Workingman's wife : her personality, world and life style

Title
  1. Workingman's wife : her personality, world and life style / by Lee Rainwater, Richard P. Coleman, Gerald Handel ; preface by W. Lloyd Warner, University of Chicago ; introduction by Burleigh B. Gardner, Social Research, Inc.
Published by
  1. New York : Oceana Publications, Inc., [1959]
  2. ©1959
Author
  1. Rainwater, Lee.

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Details

Additional authors
  1. Coleman, Richard Patrick
  2. Handel, Gerald
  3. Warner, W. Lloyd (William Lloyd), 1898-1970
  4. Gardner, Burleigh B. (Burleigh Bradford), 1902-1985
  5. Oceana Publications, inc., publisher.
Description
  1. xiv pages, 2 unnumbered pages, 15-238 pages; 24 cm
Summary
  1. Social research study of the behaviour and attitudes of working class wives (married women) in the USA during the 1950s - includes references.
Subject
  1. Women > United States
  2. Working class > United States
  3. Consumers > United States
  4. Consumer behavior
  5. Working class
  6. Consumers
  7. Women
  8. social research
  9. behaviour
  10. attitude
  11. working class
  12. married women
  13. Working class women > United States
  14. Consumer behavior > United States
  15. recherche sociale
  16. comportement
  17. classe ouvrière
  18. femmes mariées
  19. investigación sociológica
  20. comportamiento
  21. actitud
  22. clase trabajadora
  23. mujeres casadas
  24. United States
  25. USA
  26. Etats-Unis
  27. Estados Unidos
Genre/Form
  1. reference.
  2. référence bibliographique.
  3. referencia.
Contents
  1. Part I. The psychosocial world of the workingman's wife -- The working class in America -- Day in, day out -- Inner life and the outer world -- The man in her life -- Nature's law : motherhood -- Friendly relations -- Not all Americans are joiners -- Morality and hope : the case of True story -- Part II. Consumer behavior -- Dollar decisions -- Priorities and preferences -- Blue collar aesthetics -- Part III. Strategy in marketing and advertising -- Reaching the workingman's wife.
Owning institution
  1. Princeton University Library
Bibliography (note)
  1. Bibliography: p. 217-218