Research Catalog

Pricing strategies

Title
  1. Pricing strategies / Alfred R. Oxenfeldt.
Published by
  1. New York : Amacom, [1975]
Author
  1. Oxenfeldt, Alfred Richard, 1917-

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Details

Description
  1. x, 255 pages; 24 cm
Summary
  1. Monographic guide to pricing for enterprises in the USA - develops a general approach adapted to the needs of top management executives responsible for decision making in respect of price-setting and related aspects of marketing, etc.
Subject
  1. Pricing
  2. Price fixing
  3. Price fixing
  4. Pricing
  5. pricing
  6. enterprise
  7. top management
  8. decision making
  9. price
  10. marketing
  11. fixation du prix
  12. entreprise
  13. cadres supérieurs
  14. prise de décision
  15. prix
  16. fijación del precio
  17. empresa
  18. alta dirección
  19. toma de decisiones
  20. precio
  21. mercadotecnia
  22. USA
  23. Etats-Unis
  24. Estados Unidos
Owning institution
  1. Princeton University Library
Bibliography (note)
  1. Includes bibliographical references and index.