Research Catalog

The management of urban public transport : a marketing perspective

Title
  1. The management of urban public transport : a marketing perspective / Peter J. Hovell, William H. Jones, Alan J. Moran.
Published by
  1. Farnborough, Hants. : Saxon House ; Lexington, Mass. : Lexington Books, 1975.
Author
  1. Hovell, Peter J.

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Details

Additional authors
  1. Jones, William H.
  2. Moran, Alan J.
Description
  1. xii, 263 pages; 24 cm
Summary
  1. Monograph on the management of urban area public sector transport in Western Europe and North America, with particular reference to the UK - examines the urban environment and the competitiveness of public transport, planning and marketing in such organizations the use of marketing research for improving the system, etc. Bibliography pp. 249 to 257 and references.
Series statement
  1. Saxon House studies.
Uniform title
  1. Saxon House studies.
Subject
  1. Urban transportation policy > Great Britain
  2. Transportation > Great Britain > Planning
  3. Transports urbains > Politique gouvernementale > Grande-Bretagne
  4. Transport > Grande-Bretagne > Planification
  5. Transportation > Planning
  6. Urban transportation policy
  7. management
  8. urban area
  9. public sector
  10. transport
  11. environment
  12. competitiveness
  13. planning
  14. marketing
  15. research
  16. gestion
  17. zone urbaine
  18. secteur public
  19. transports
  20. environnement
  21. compétitivité
  22. planification
  23. recherche
  24. administración
  25. zona urbana
  26. sector público
  27. transportes
  28. medio ambiente
  29. competitividad
  30. planificación
  31. mercadotecnia
  32. investigación
  33. Great Britain
  34. North America
  35. United Kingdom of Great Britain and Northern Ireland
  36. Western Europe
  37. Amérique du Nord
  38. Royaume-Uni de Grande-Bretagne et d'Irlande du Nord
  39. Europe occidentale
  40. América del Norte
  41. Reino Unido de Gran Bretaña e Irlanda del Norte
  42. Europa Occidental
Genre/Form
  1. bibliography.
  2. reference.
  3. bibliographie.
  4. référence bibliographique.
  5. bibliografía.
  6. referencia.
Owning institution
  1. Princeton University Library
Note
  1. Includes index.
Bibliography (note)
  1. Bibliography: p. 249-257.