Research Catalog

The race card : campaign strategy, implicit messages, and the norm of equality

Title
  1. The race card : campaign strategy, implicit messages, and the norm of equality / Tali Mendelberg.
Published by
  1. Princeton, N.J. : Princeton University Press, ©2001.
Author
  1. Mendelberg, Tali.

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Details

Description
  1. xv, 307 pages : illustrations; 24 cm
Summary
  1. In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort to more subtle uses of race to win elections. Mendelberg documents the development of this implicit communication across time and measures its impact on society. Drawing on a wide variety of research--including simulated television news experiments, national surveys, a comprehensive content analysis of campaign coverage, and historical inquiry--she analyzes the causes, dynamics, and consequences of racially loaded political communication. She also identifies similarities and differences among communication about race, gender, and sexual orientation in the United States and between communication about race in the United States and ethnicity in Europe, thereby contributing to a more general theory of politics.
Subject
  1. Political campaigns > United States > History
  2. Communication in politics > United States > History
  3. Elections > United States > History
  4. Communication in politics
  5. Elections
  6. Political campaigns
  7. Race relations > Political aspects
  8. Strategie
  9. Gleichheit
  10. Ethnische Beziehungen
  11. Wahlkampf
  12. Rassendiscriminatie
  13. Politieke communicatie
  14. Verkiezingen
  15. Communication in politics > United States
  16. United States > Race relations > Political aspects
  17. United States
  18. United States > Race relations
  19. USA
Genre/Form
  1. History.
Contents
  1. A theory of racial appeals -- The norm of racial inequality, electoral strategy, and explicit appeals -- The norm of racial equality, electoral strategy, and implicit appeals -- The political psychology of implicit communication -- Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage -- The impact of implicit messages -- Implicit, explicit, and counter-stereotypical messages : the welfare experiment -- Psychological mechanisms : the norms experiment -- Implicit communication beyond race : gender, sexual orientation, and ethnicity -- Political communication and equality.
Owning institution
  1. Princeton University Library
Bibliography (note)
  1. Includes bibliographical references (p. [278]-298) and index.