Research Catalog

The IBM way : insights into the world's most successful marketing organization

Title
  1. The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook.
Published by
  1. New York : Harper & Row, ©1986.
Author
  1. Rodgers, F. G. (Francis G.)

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FormatBook/TextAccessUse in libraryCall numberHD9696.C64 I4875 1986Item locationOff-site

Details

Additional authors
  1. Shook, Robert L., 1938-
Description
  1. xiv, 235 pages; 25 cm
Subject
  1. International Business Machines Corporation
  2. International business machines corporation
  3. Computers > Marketing > Case studies
  4. Electronic office machines > Marketing > Case studies
  5. Marketing > Case studies
  6. Computers > Marketing
  7. Electronic office machines > Marketing
  8. Marketing
  9. Marketing
  10. IBM
  11. Ondernemerschap
  12. Ordinateurs > Industrie et commerce > Cas, Études de
  13. Office equipment and supplies > Marketing > Case studies
Genre/Form
  1. Case studies.
  2. Études de cas.
Contents
  1. A business and its beliefs -- Leadership -- Creating a totally sales-oriented environment -- Building a superior marketing organization -- Future-oriented marketing -- Solution-minded selling -- Being responsive to the customer -- Service, service, service ... and more service -- Measurement and compensation -- The entrepreneurial spirit.
Owning institution
  1. Princeton University Library
Note
  1. Includes index.
Bibliography (note)
  1. Includes index.