Research Catalog

Ad hoc Arabism: advertising, culture and technology in Saudi Arabia

Title
  1. Ad hoc Arabism: advertising, culture and technology in Saudi Arabia / Roni Zirinski.
Published by
  1. New York : P. Lang, ©2005.
Author
  1. Zirinski, Roni.

Items in the library and off-site

Filter by

Displaying 1 item

StatusFormatAccessCall numberItem location
Status
Request for on-site useRequest scan
How do I pick up this item and when will it be ready?
FormatBook/TextAccessUse in libraryCall numberHF5813.S28 Z57 2005Item locationOff-site

Details

Description
  1. xiv, 176 pages : illustrations; 23 cm
Summary
  1. "Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East."--Jacket.
Subject
  1. Advertising > Saudi Arabia
  2. Advertising
  3. Kultursoziologie
  4. Verbraucherverhalten
  5. Werbung
  6. Werbung > Verbraucherverhalten > Kultursoziologie > Saudi-Arabien
  7. Verbraucherverhalten > Werbung > Kultursoziologie > Saudi-Arabien
  8. Kultursoziologie > Werbung > Verbraucherverhalten > Saudi-Arabien
  9. Saudi Arabia
  10. Saudi-Arabien
  11. Saudi-Arabien > Werbung > Verbraucherverhalten > Kultursoziologie
Contents
  1. List of illustrations -- Acknowledgments -- Introduction: toward a semiotic analysis -- Of advertising in Saudi Arabia -- Ilm al-miqat, the science of times: timepieces and history -- The camel and the wheel: automobiles in the desert -- Sihah wa-afiyyah: food ads from the futur to hilwayat -- Ughmuri ahasisaki: cosmetics and personal care products -- Home and away: electronics, leisure, and recreation -- The calligraphic ad: pens, writing, and grammar -- Epilogue: hybridic Arabism -- Notes -- Bibliography -- Index.
Owning institution
  1. Princeton University Library
Bibliography (note)
  1. Includes bibliographical references (p. [163]-172) and index.