Washing the brain : metaphor and hidden ideology
- Title
- Washing the brain : metaphor and hidden ideology / Andrew Goatly.
- Published by
- Amsterdam ; Philadelphia : John Benjamins Pub. Co., ©2007.
- Author
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| Status | Format | Access | Call number | Item location |
|---|---|---|---|---|
| Status | FormatBook/Text | AccessUse in library | Call numberB823.3 .G58 2007 | Item locationOff-site |
Details
- Description
- xvi, 431 pages : illustrations; 25 cm.
- Summary
- "Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex."--Jacket.
- Series statement
- Discourse approaches to politics, society, and culture, 1569-9463 ; v. 23
- Uniform title
- Discourse approaches to politics, society, and culture ; v. 23.
- Subject
- Contents
- Ch. 1. Introducing metaphor -- Ch. 2. Metaphors of power -- Ch. 3. Metaphors for humans and the living world -- Ch. 4. Humans as animals, literal or metaphorical? -- Ch. 5. Interactions between metaphor themes -- Ch. 6. Are metaphorical themes universal? -- Ch. 7. Grammar, metaphor and ecology -- Ch. 8. Capitalism and the development ideological metaphors.
- Owning institution
- Princeton University Library
- Bibliography (note)
- Includes bibliographical references (p. [403]-414) and indexes.