Research Catalog

Megatrends for women

Title
  1. Megatrends for women / Patricia Aburdene and John Naisbitt.
Published by
  1. New York : Villard Books, 1992.
Author
  1. Aburdene, Patricia.

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Details

Additional authors
  1. Naisbitt, John.
Description
  1. xxiv, 388 pages; 25 cm
Summary
  1. From "good ole boy" politics to the medical establishment, from organized religion to professional sports, the women of the 1990s are challenging and overturning the male-dominated status quo, reintegrating female values and perspectives and recasting the social, political and economic megatrends of the day. In Megatrends for Women, Patricia Aburdene and John Naisbitt, the internationally respected social forecasters who gave us the number one bestsellers Megatrends and Megatrends 2000, now outline the ways women are transforming every sector of contemporary life. Drawing on a wealth of data on social change, they offer example after example of women making a difference as CEO's, athletes and political and spiritual leaders. The women's movement has reached "critical mass" say Aburdene and Naisbitt, the point at which a trend becomes a megatrend. There may be setbacks, but women's march toward equality will henceforth become unstoppable. Chapter by chapter Megatrends for Women documents the sweeping changes women need to be aware of to be empowered now and in the future:. A record number of women candidates are seeking political office; a woman will be president of the United States by 2004;. Women-owned businesses employ as many people as all the Fortune 500 companies put together;. From homelessness to the environment, from population control to drug abuse and crime, women are asserting a leadership role in finding the solutions to the most intractable social problems;. Women dominate in six of the seven most popular fitness activities; at the 1992 Winter Olympics, women won all five of the U.S. gold medals;. Forty to fifty million women will undergo menopause in the next two decades; as activists, they will revolutionize medicine's approach to breast cancer and heart disease;. Whether theologians, nuns or New Agers, women are transforming both religion and spirituality by rejecting the notion of a male divinity and embracing the archetype of the Great Goddess;. After decades of male domination, female designers are now assuming leadership roles in the fashion business;. Women's natural leadership style in business is today's progressive management model and widely endorsed by male business gurus;. The new relationship between the United States and the former Soviet Union shifts the focus from military to domestic matters, opening the way for women to lead in the New World Order. Megatrends for Women describes the state of the art of women today and offers a prescient look at the future as women assume leadership in the 21st Century
Subject
  1. Women > United States > Social conditions > Forecasting
  2. Women > United States > Economic conditions > Forecasting
  3. Social prediction > United States
  4. Economic forecasting > United States
  5. Twenty-first century > Forecasts
  6. Women
  7. Women's rights
  8. Social history
  9. Women
  10. Women's Rights
  11. Social Conditions
  12. social history
  13. women (female humans)
  14. Women's rights
  15. Social history
  16. Economic forecasting
  17. Social prediction
  18. Twenty-first century
  19. Women > Economic conditions > Forecasting
  20. Women > Social conditions > Forecasting
  21. Soziale Situation
  22. Prognose
  23. Frau
  24. women
  25. women workers
  26. social change
  27. life style
  28. economic role
  29. social role
  30. future
  31. political participation
  32. sport
  33. career development
  34. clothing industry
  35. religion
  36. health
  37. dual career couple
  38. family
  39. social participation
  40. economic implication
  41. social implication
  42. femmes
  43. travailleuses
  44. changement social
  45. mode de vie
  46. rôle économique
  47. rôle social
  48. futur
  49. participation politique
  50. organisation de carrière
  51. industrie du vêtement
  52. santé
  53. ménage à double carrière
  54. famille
  55. participation sociale
  56. conséquences économiques
  57. conséquences sociales
  58. mujeres
  59. trabajadoras
  60. cambio social
  61. estilo de vida
  62. papel económico
  63. papel social
  64. futuro
  65. participación política
  66. deporte
  67. desarrollo de la carrera
  68. industria del vestido
  69. religión
  70. salud
  71. pareja con doble carrera
  72. familia
  73. participación social
  74. consecuencias económicas
  75. consecuencias sociales
  76. United States
  77. USA
  78. USA
  79. Etats-Unis
  80. Estados Unidos
Genre/Form
  1. Forecasts
  2. reference.
  3. référence bibliographique.
  4. referencia.
Contents
  1. Women in politics : the road to the U.S. presidency -- The sporting life -- Women at work : opportunity, leadership and balance -- To hell with sexism : women in religion -- The menopause megatrend -- Collaborative couples -- Fashion : top down to bottom up -- The family revival -- The goddess reawakening -- Save the world : women as social activists -- Women in the new world order.
Owning institution
  1. Princeton University Library
Bibliography (note)
  1. Includes bibliographical references (p. 327-370) and index.